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Lychee sale in 2021 - Increasing online connections, expanding markets

Author Trinh Lan, publish date Tuesday. June 22nd, 2021

Lychee sale in 2021 - Increasing online connections, expanding markets

This year, lychees will be harvested amid the complicated developments of the Covid-19 pandemic. To deal with this situation, Bac Giang continues to promote the results achieved in the lychee crop in 2020 and strengthen online connections to promote consumption with many countries and territories, creating more opportunities for lychees to be sold.

The lychee garden of Ngo Van Cuong's family in Phuc Hoa commune (Tan Yen district) was granted a code for export to the Japanese market.

Early-ripening lychees to go abroad, more televised locations to be set up

Lychee is a typical product of the province. Bac Giang is working to make lychee meet criteria of a national product. This is one of the important agricultural products that contributes greatly to the growth of the agricultural sector, bringing in great economic efficiency.

With more than 28,000 hectares of lychees, the province's output is expected to reach 180,000 tonnes this year, of which more than 45,000 tonnes of early-ripening lychees. The early-ripening lychees will be harvested from May 20, seeing favorable conditions for sale.

The provincial People's Committee issued a plan to organize a series of events, conferences, forums and festivals to introduce tourism products and promote the consumption of key and typical agricultural products, especially lychee, in 2021. On May 26, an array of events to promote lychee consumption are expected to take place in Tan Yen district, during which relevant units will cut the ribbon to launch the first shipment of the province's lychees to the Japanese market.

Duong Thanh Tung, Director of the Department of Agriculture and Rural Development, said that the department has coordinated with districts to direct the expansion of lychee production areas for export to the Japanese market with 30 planting area codes, covering 219.4 hectares, with an estimated output of about 1,800 tonnes. The expected time for harvesting lychees for export is from May 20 to July 10.

On June 8, at the provincial Convention Center in February 3 Square (Bac Giang city), the provincial People's Committee will hold a teleconference to promote lychee consumption with domestic and foreign televised points. The event will be broadcast live on the provincial Radio-Television Station channel, as well as on a number of local television stations, fanpages, and social networks.

In addition, the conference was also televised to domestic venues including the People's Committees of Lao Cai and Lang Son provinces and 20 other points at VNPT centers of other provinces and cities across the country. Especially, this year, in addition to four locations in Guangxi province and Yunnan province (China), the provincial People's Committee will open more televised venues in Japan, Australia and Singapore...

Preparing proactive, flexible solutions

The Department of Industry and Trade has proposed plans and is urgently implementing the work. Recently, it organized a working session with a delegation from the Ministry of Industry and Trade on promoting solutions to prepare for this year's lychee crop. The agencies have committed to providing maximum support for the province to connect with markets, creating the most favorable conditions for trade promotion activities.

The department has also connected with specialized agencies of the Ministry of Public Security and the Government to review and allow Chinese traders to monitor lychee purchase earlier. Initially, about 200 Chinese dealers registered to come to Luc Ngan, vowing to take Covid-19 prevention and control measures.

With more than 28,000 hectares of lychees, the province's output is expected to reach 180,000 tonnes this year, of which more than 45,000 tonnes of early-ripening lychees. The early-ripening lychees will be harvested from May 20, seeing favorable conditions for sale.

The Department of Culture, Sports and Tourism, in collaboration with the People's Committee of Luc Ngan district and related agencies and units, is preparing publications and materials to promote cultural and tourism products as well as potential for cultural and tourism development of the province. It will send staff members to serve delegations who visit local cultural and tourist sites and landscapes, while selecting orchards and attractions that meet the needs of visitors.

Tran Quang Tan, Director of the Department of Industry and Trade said: “Japan has granted the geographical indication to Luc Ngan lychee. Many areas have been given codes for export to China, the US, Europe, and Japan. With quality products and drastic, synchronous and creative solutions of the province, we believe that Bac Giang lychees will continue to be widely consumed in the domestic market and in the world”.


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