E-commerce floor for lychee launched

HÀ NỘI — An e-commerce trading floor for Vietnamese lychee products will be launched this month.

Bắc Giang's Lục Ngạn District is implementing an e-commerce floor for Vietnamese lychee. — Photo dantri

The e-commerce floor is being implemented by the northern province of Bắc Giang's Lục Ngạn District.

It aims to diversify the channels of marketing and trade of lychee products, as the COVID-19 pandemic makes it difficult for foreign traders to come directly in Lục Ngạn to buy the fruit.

In order for the floor to operate smoothly, businesses have been given solutions such as cold storage for canned agricultural products, transportation, and potential markets including China, the European Union (EU) and Japan.

They are also equipped with general knowledge about the trading floor and management skills, as well as how to increase sales, profits, and customer confidence in the Lục Ngạn lychee brand.

The total output of lychee in Bắc Giang Province was estimated at 16,725 tonnes with the average selling price of VNĐ25,000 per kilogramme by the afternoon of June 1.