Fruit sector seeks to achieve Korean market penetration

A webinar aimed at promoting the export of fresh fruit and processed fruit products from the nation to distribution systems of the Republic of Korea (RoK) is set to take place between July 27 and July 29.

The Korean market boasts a large import volume of fresh fruits, valued at more than US$1.6 billion annually.

The event will be co-hosted by the Asia-Africa Market Department under the Ministry of Industry and Trade and the Korea Trade and Investment Promotion Agency (KOTRA).

The purpose of the function is to boost key farm produce exports from the country, with a specific focus on fresh and processed fruits to the RoK, whilst providing Vietnamese exporters with the opportunity to continue establishing links with potential Korean partners.

During the course of the seminar, firms will have the chance to introduce the real situation regarding the export of fresh fruit and processed fruit products from the nation to the Korean market. In addition, issues typically faced by enterprises, along with recommendations and instructions on how to bring fresh fruit and processed fruit products from the nation to Korean distribution systems, will also be touched upon at the event.

Most notably, Vietnamese exporters will be able to directly connect with fresh fruit importers and major Korean distribution systems within the framework of the occasion.

The Korean market boasts a large import volume of fresh fruits, valued at more than US$1.6 billion annually, whilst it continues to enjoy significant growth each year.

However, fresh Vietnamese fruits only make up a very modest market share in this highly lucrative market, with only six types of fresh Vietnamese fruits officially exported to the market, including coconut, pineapple, white flesh dragon fruit, red flesh dragon fruit, mango, and banana.

At present, the Ministry of Industry and Trade is working closely with relevant ministries from both nations to urge the Korean side to open the market for further Vietnamese fruits, such as grapefruit, passion fruit, lychees, rambutan, and longan.

The webinar is also considered to be a great opportunity for local businesses to look back on their various achievements, whilst comprehensively assessing the opportunities and challenges in terms of exporting fresh and processed fruits to the RoK market. This will help them to promptly remove obstacles so as to further promote the export of these items to the potential market in the near future.